Strategic Options Managing Partner Marc Wheeler has 20+ years of experience helping high-growth businesses drive business value by developing and executing direct to consumer marketing strategy, customer acquisition, and monetization efforts. Marc serves as an advisor, mentor, interim marketing leader, and subject matter expert to a range of businesses across industries, customizing his services to fit each organization’s unique needs.
Building on a robust background in consumer packaged goods and e-commerce, Marc founded Strategic Options in 2008 to provide consumer-centric businesses with guidance and mentorship in creating and implementing integrated, cross-platform marketing strategies. He has a track record of developing meaningful, actionable strategies that deliver revenue in supporting business objectives.
Marc has focused primarily on working with incumbents and startups in the evolving insurtech space. He has hands-on experience leading transformational marketing initiatives for national brands like SelectQuote, NetQuote, and OneAmerica. He has worked with nationally recognized insurance carriers in augmenting their customer acquisition programs, and guided the build-out of eBureau’s industry-recognized insurance-scoring model. Marc advises companies such as Covered, Presidio Interactive, and Cinch Financial, and — through Alpha Insights and Third Bridge — serves as a subject matter expert providing VC and PE investors with D2C distribution insights for the Life, P&C, and Medicare product categories. He also serves as a mentor for accelerator programs such as Techstars (MetLife Digital Accelerator), Plug and Play, and Global Insurance Accelerator.
Marc works with clients on a project or interim basis to define marketing strategies and develop tactical implementation plans across the customer journey — awareness, engagement, conversion, and monetization. Working alongside business leadership, he applies his expertise to assess cross-organizational needs and develop and implement customized strategies. Marc’s proven engagement process ensures ongoing transparency and accountability, so that clients know exactly where things stand at any point in time. As needed, he leverages his extensive professional network to help clients make connections and source additional talent or expertise.
Typical engagements focus on profitable customer acquisition, cross-functional integration, identification of interdependencies, and building detailed reporting that ensures data-based decision making. Efforts may include digital marketing, customer segmentation, call center operations, data capture/analytics, and performance marketing channel management (e.g., social, mobile, video, search engine marketing, SEO, content marketing, nurture campaigns, email, automation programs, radio, DRTV), in addition to identifying strategic partnerships in driving B2B2C programs.